The importance of managing corporate reputation

Running a business is a complex, challenging process. Issues and events that could greatly impact your brand and your corporate reputation can arise without warning. It could be a product recall, a legal challenge, a change in legislation or a union issue.

How you address such challenges will have a financial impact on your business. Research shows that companies that have inadequately addressed major issues have lost an average of 15% of their net stock value in the following months. Whereas those that have managed an effective response gained an average 5% in net stock value over the same period.

ICON's consulting team has substantial experience successfully supporting companies across a range of capabilities:

ISSUES MANAGEMENT
Strategic planning
Media management
Media conference co-ordination
Stakeholder engagementIssues monitoring

LITIGATION COMMUNICATION
Corporate counsel
Communication planning
Legal support
Media outreach
Media monitoring

ORGANISATIONAL COMMUNICATION
Internal/employee communication
Cultural change management
Organisational change
Industrial relations communication

STAKEHOLDER ANALYSIS
Independent qualitative findings
Understanding stakeholders
Face-to-face interviews
Stakeholder performance appraisal

GOVERNMENT RELATIONS AND LOBBYING
Government relationship management
Lobbying
Departmental liaison
Political monitoring
Media outreach