The repositioning also sees the introduction of ICON Consulting, through which the agency will offer high-end business consultancy services. This includes the launch of the region's first integrated Crisis Management Consultancy service (CMC), a partnership between ICON, the world's leading disaster management company Kenyon International Emergency Services, and Human Dynamic Asia Pacific, a specialist provider of psychological support services.
ICON, which started in Sydney in July 2000 and opened its Singapore office in mid 2005, is one of the region's leading independent agencies.
The company has forged solid partnerships with a broad spectrum of local, regional and multinational clients and has worked with numerous high-profile brands such as Boeing, Coca-Cola, Hewlett-Packard, Hitachi, Kodak, Nestle and Regent Hotels.
ICON specialises in designing and implementing innovative public relations, marketing and communication programs for companies looking to enhance their reputation and their bottom line. Its focus is based around providing solutions that are tailored to meet client needs by harnessing sound business thinking and underpinning this with creative results-driven execution.
The new Crisis Management Consulting service will be the region's first 'one-stop shop' for crisis management and will assist clients with all aspects of contingency planning, including crisis communication and mitigating the emotional impact on victims and their families.