Mar
01
Did you know that 95% of all decisions we make are made below the level of conscious thought? We are subconsciously making decisions all the time. As humans, we react to the stimuli around us constantly (in fact, you’re doing it right now).
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Feb
06
Too often PR and communication plans are developed in isolation to a company’s business and operational objectives. This generally occurs because the authors don’t have access to all the information necessary to prepare a robust, meaningful document.
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Jan
09
The panel discussion at an event is a staple of business communication. Yet it is often the most misused, misunderstood and maligned tool in the communications arsenal.
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Dec
05
Networking can be one of the most feared business activities. However while networking can be confronting, just like any business activity your chances for success will be significantly increased if you’re adequately prepared.
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Nov
01
Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of slowing if the amount of data keeps expanding at its current pace.
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Oct
03
In the corporate world, telling stories can sometimes become difficult and cumbersome: we can get caught up trying to tell too much, or too little, and the message is either not heard or misunderstood.
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Sep
05
In a bid to find out more about how leaders are perceived in the eyes of the public, ICON’s global agency partner - Ketchum – has launched an initiative called the ‘Ketchum Leadership Communication Monitor’ - a study exploring the perceptions of effective leadership and communication - and the intrinsic link between the two.
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Apr
30
Just last month, the four-millionth Australian signed up for a LinkedIn account. According to LinkedIn, there are 5 million professionals in Australia. This means that 80% of Australian professionals are now connected through this online channel!
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Mar
21
Ask 10 people to describe what advertising is and you will probably receive pretty similar responses from most of them. But ask 10 people to tell you what public relations is and you can be certain to receive 10 different answers!
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Mar
21
Marketers know PR is powerful in their marketing mix but they don’t know just how powerful and influential it is for its effect on sales.
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