SYDNEY, 5 May 2010: ICON has diversified its offering by joining forces with specialist integrated marketing agency eight dimensions.

The partnership broadens ICON’s capabilities and taps eight dimensions’ specific expertise in areas such as experiential marketing, event management, corporate philanthropy, sponsorship management, creative design and exhibition support.

Chris Gray, ICON managing director, commented: “We developed this partnership in response to some clients needing an integrated approach to stakeholder communications, especially in the aftermath of the GFC. After reviewing a number of options, we found eight dimensions to be the perfect fit.”

eight dimensions is headed by seasoned practitioner Vern Taber, who added: “We have had very positive responses from clients who are looking for a cost-effective and unified communications and marketing solution.”

ICON and eight dimensions operate from the same offices, located in Kent Street in Sydney’s CBD.