Company
Combining local knowledge with international experience
ICON has built its business around some of the smartest minds in the public relations and communication field. Members of our team have provided communication counsel to clients in markets across Asia Pacific, Europe, North America and the Middle East - often operating at senior executive and boardroom level. Our senior management team in Australia features:
Phil Burfurd - CEO
Phil is a co-founder of ICON and CEO of the agency's Australian and Indonesian operations.
He brings over 40 years experience as a journalist and communication professional, having worked in senior management positions for leading international companies such as Nissan Motor Company, Cathay Pacific Airways and Nielsen.
He has a particularly strong reputation in the areas of brand and corporate positioning, change management, crisis and issues management, public affairs, market expansion and marketing communication.
He is a current director of the Public Relations Institute of Australia (NSW), a member of the Institute's mentoring committee and a member of the Australian Institute of Company Directors.
Chris Gray - Managing Director, Australia
Chris is a co-founder of ICON and Managing Director of the agency's Australian operations.
After spending several years building his career in print and broadcast journalism, Chris has worked for almost two decades in the public relations industry, holding positions in both local and multinational agencies.
Chris has worked across most industry sectors and provided counsel and advice to many leading global brands including Coca Cola, FedEx, Goodyear, Kellogg's, Toshiba and United Airlines.
He is an active participant within the local public relations sector and has spoken at various conferences and seminars. He is a past director of the Public Relations Institute of Australia (NSW), a past member of the Institute's Registered Consultancies Group, a Fellow of the PRIA and a regular lecturer at Notre Dame University, Sydney.