Combining local knowledge with international experience

ICON has built its business around some of the smartest minds in the public relations and communications field.

Members of our team have provided communications counsel to clients in markets across Asia Pacific, Europe, North America and the Middle East - often operating at senior executive and boardroom level. 

Our teams in both Australia and Indonesia are a mix of experienced senior operators and youthful ideas-driven practitioners. This blend provides our clients with a great blend of wise counsel and new thinking at all times. 


Phil Burfurd - CEO

Phil is a co-founder of ICON and CEO of the agency's Australian and Indonesian operations.

He brings over 40 years' experience as a journalist and communications professional, having worked in senior management positions for leading international companies such as Nissan Motor Company, Cathay Pacific Airways and Nielsen. 

He has a particularly strong reputation in the areas of brand and corporate positioning, change management, issues and crisis management, public affairs, market expansion and marketing communications.

He is a past director of the Public Relations Institute of Australia, a former member of the Institute's mentoring committee and a member of the Australian Institute of Company Directors.


Chris Gray - Managing Director, Australia

Chris is a co-founder of ICON and Managing Director of the agency's Australian operations.

After spending several years building his career in print and broadcast journalism, Chris has worked for over two decades in the public relations industry, holding positions in both local and multinational agencies.

Chris has worked across most industry sectors and provided counsel and advice to many leading global brands including Coca Cola, FedEx, Goodyear, Kellogg's, Toshiba and United Airlines.

He is an active participant within the local public relations sector and has spoken at various conferences and seminars. He is a past director of the Public Relations Institute of Australia, a past member of the Institute's Registered Consultancies Group, a Fellow of the PRIA and a regular lecturer at Notre Dame University, Sydney.